Work & case studies
A measured advertising adjustment loop.
Turn an agreed monitoring window into evidence, a proposed change and a reviewed result.
Illustrative capabilities to assess and scope together. These are not claims of completed client work or guaranteed commercial results.
01Growth · Advertising operations · Synthetic workflow demoA measured advertising adjustment loop.
Turn an agreed monitoring window into evidence, a proposed change and a reviewed result.
The work that gets stuck
An unusual dashboard number triggers hurried changes. Teams lose track of which rule, data window and bid produced the next result.
Who it is for
Performance marketing, commercial owners and the team operating ad accounts.
What goes in
- Account reports with timestamps and an agreed baseline
- Budget limits, business rules and approved context sources
What comes out
- A change proposal with evidence and a rollback point
- A comparison log for the next review window
- 01System
Read the agreed window
Collect a consistent report and its freshness.
- Input
- Sample keyword · 48 clicks · 0 orders
- Output
- Anomaly against the sample baseline; cause unknown.
- 02AI
Build a bounded proposal
Check approved context before applying the sample rule.
- Input
- Stock available; attribution checked; rule −10%
- Output
- Propose €0.80 → €0.72; preserve the original bid.
- 03Human
Approve the change
Let the campaign owner accept, edit or reject it.
- Input
- Proposal + evidence + budget check
- Output
- Owner approves one keyword; no budget increase.
- 04System
Execute and record
Apply the approved change through the allowed path.
- Input
- Approved change AD-014
- Output
- Receipt saved; previous bid retained for rollback.
- 05Human
Compare the next window
Review outcomes before another iteration.
- Input
- Next comparable report + change log
- Output
- Keep, reverse or revise; no promised performance uplift.
Where a person decides
The campaign owner approves the proposal before execution. Budget changes, new claims and actions outside the agreed rule require a fresh decision.
When the workflow pauses
Stale data, an attribution change or a breached budget pauses execution. The workflow sends the evidence to its owner rather than chasing a target automatically.
What a pilot must prove
- The data window and baseline are explicit and reproducible.
- Every proposed change respects the agreed budget and rule.
- The team can stop the loop and restore the previous setting.
What your team receives
- Monitoring and rule configuration
- Change log, comparison template and rollback procedure
- Reusable Skill, owner checklist and evaluation examples
Work & case studies
See the work move.
Six concrete starting points. Follow the source, the decision and the handover your team would own.
One product source. Several local markets.
Turn approved product information into market-specific listing drafts, then publish through an agreed account workflow.
Explore the workflow
A measured advertising adjustment loop.
Turn an agreed monitoring window into evidence, a proposed change and a reviewed result.
Explore the workflow
Make AI access something IT can manage.
Bring company-owned seats, approved APIs, usage and operating procedures into one accountable setup.
Explore the workflow↗ Discuss a project
Which workflow deserves a closer look?
Discuss your workflowThese pages are available in six languages. Project communication and delivery are in English.